According to the Paytm, the ‘Play with Friends’ format has seen a jump of 300 per cent, as people invite their friends and family to come and play on the same Ludo board irrespective of geo Location.
Amidst lockdown, over 4 lakh users are playing Ludo on Paytm First Games every day
Paytm First Games expects it to cross 10 lakh in coming weeks.
Growth coming from non-metro cities
Amidst lockdown due to the outbreak of COVID-19, Indian citizens are looking for ways to keep themselves engaged. Many are indulging in physical games while maintaining social distancing, others are turning to online games too. Interestingly, Ludo is turning out to be one of the popular games.
Paytm First Games, the gaming platform hosting over 300 games and contests, has witnessed a surge in the traffic for First Ludo. With over 2 lakh new users joining the game every day, the game-time per user has also increased from 32 to 45 minutes. According to the company, the ‘Play with Friends’ format has seen a jump of 300 per cent, as people invite their friends and family to come and play on the same Ludo board irrespective of geographical location.
Sudhanshu Gupta, COO-Paytm First Games says, “Ludo has emerged as one of the most-played games on our app during the lockdown period. While our platform has active users in the age group of 18-40 years, it is a pleasant surprise to see that Ludo is being also played by those who are above the age of 40. The game is indeed turning out to be a great way to spend some quality time with your family and friends. We are expecting the number of users playing this game every day will reach 10 lakh in the coming weeks.”